A well designed signage will have a good choice of colors. Color will play a major role in advertising brands identity. Many people go for good red for their signage. It is proved that huge percentage of the customers is attracted towards the store due to the color present in the signage. One can choose trendy and modern colors for their signage. But whatever they choose one should be extra careful about the longevity. Get full information on the selected color and then decide.
Along with color contrast also plays a major role in signage to attract the customers. Contrast helps in increasing the readability of the signage. Continuous background and graphics in the foreground is one of the standards. Dark color can be used when there is very light back ground color. This can be reverse as well. When we choose similar colors for background and foreground that will reduce the readability of the signage. Borders can be used around the text so that letters are clear and readable.
How about the features of a good signage
Sign designed in the form of signage should be concise and attention grabbing. They are the face of your company offers and more. Store signs should be understandable, useful and clear. If they are so then customers can easily navigate to the store without much confusion. Signage demand certain amount of consideration and development as like one sets standards for employee’s conduct and behavior. Signs can contain product information, usage and sales information. There will be some standard practices that one should keep in mind before going for a signage.
A customized sign for a physical retail should give a right message in the right place. This is called as narrowcasting. It is nothing but being specific in what is intended by the store. So signage should come up with specific details like relevant product information and location – specific information.
The message carried by the signage should be clear and simple and understood by everyone. If the signage has too much information and details then there is chance that it is ignored. The best signage is said to convey the intended message in just five seconds. If it is longer than this then it has to be either shortened or one can go for many signage by breaking the information.
It is better to use headline text. This will help in conveying the message in simple and concise way. Similar to a news paper, punch line is very important and plays a major role in attracting the customers. try to simplify the text. Try to remove extra words and repositions. Standard signage will first begin with a headline and then an explanatory text. End one can include call to action.